City of Pag, the centre of the island, was founded in the 15th century and today is a rarely found well preserved middle age walled-in town. It is the cultural, touristic and the administrative centre as well. The plans for its construction were made by the renaissance architect Juraj Dalmatinac.

Valuable cultural and historical monuments are: The parish church of St Mary on Kralja Petra Kresimira IV square (St Valentine's reliquary and a miraculous crucifix), the old Tower, the remnants of the town walls, Duke's palace.

Benedictine Nunnery, along with numerous valuable reliquaries and paintings, keeps the tradition and craftsmanship of making "Baskotini" - aromatic crisp bread which can still be bought in the Nunnery..

An old Croatian public drama "Robinja" has been preserved and is still played together with "Paski tanac" - a local dance performed in beautiful Pag costumes decorated with the well known Pag lace.

The town of Pag is rich in sandy, pebble and stone beaches. The ring of Pag bay consists of 27 km of beaches. You can reach most of the beaches by car, except the ones located in the Pag doors which can be reached exclusively by boat. The largest beach is Prosika located in the immediate vicinity of the center of the town of Pag.

The island of Pag is one of the biggest Adriatic islands: it is the fifth largest island with 284.50 square kilometres. Its 270 kilometres of the indented coastline make it the island with the longest coastline on the Adriatic, rich with coves, bays, beaches and capes. The biggest bay, the bay of Pag, is rounded by 20 km of the gravel beaches.

Pag is unique due to its vegetation where trees are the most rare form. Therefore, Pag is the largest kingdom of rocky ground on the Adriatic, where thin grass, low aromatic herb cover, sage and immortelle grow. They make the foundation of the nourishment of the island’s sheep on the rocky ground, intersected by long dry stonewalls, giving a special flavour to the well known cheese of Pag
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